Founder X-Ray™
Discover how the world sees you.
Your public self, read the way an investor, a journalist, a candidate or an AI assistant reads it: reputation, authority, digital footprint, positioning, and the distance between the founder you are and the founder the internet describes.
- Price
- $29
- Sections
- The full rubric
- Ready in
- ~4 minutes
- Access
- 90 days, PDF export
Somebody searched your name this week and decided something. This is what they found.
What you enter
~4 minutes01What it answers
Six questions you cannot answer from inside the building.
02What arrives
What the report covers, in this order.
Not a dashboard and not a data dump. One document, opening with a summary and the score, then working through the rubric top to bottom and ending in a plan.
03The score
Six dimensions. One number you can move.
Each dimension is scored 0–100 against a published rubric, and the headline number is their plain mean. Run it again in ninety days and the two are comparable.
Personal brand
01Is there a consistent, deliberate professional identity?
Raises it – The same role and story across profiles, a stated point of view, a recognisable area of expertise.
Lowers it – Profiles that disagree with each other, an outdated title, an identity defined entirely by an employer.
Digital presence
02How much of the public record is under your control?
Raises it – An owned page that ranks, active professional profiles, current photography and biography, a claimed knowledge panel.
Lowers it – Nothing owned on the first page of results, dormant profiles, a name that resolves to someone else.
Authority
03Does anyone credible vouch for what you know?
Raises it – Independent citations, published writing, speaking, media quotes, recognisable co-signers.
Lowers it – Expertise asserted only by you, no third-party evidence, credentials that cannot be checked.
Reputation
04What is the tone of the public record about you?
Raises it – Consistent, constructive coverage, positive or neutral sentiment across source types, no unresolved public disputes.
Lowers it – Sentiment that splits sharply by source, unanswered criticism sitting high in results, stale negative coverage nobody has displaced.
AI presence
05Do AI assistants know who you are, and do they get it right?
Raises it – Being named and correctly described, an entity the assistants can resolve, sources they are willing to cite.
Lowers it – Assistants describing your company instead of you, confusing you with a namesake, or declining to answer at all.
Positioning
06Does the public record describe the founder you have become?
Raises it – A current narrative, the right seniority signalled, a clear next chapter implied.
Lowers it – A story frozen at an earlier company, a role the market has outgrown, no stated direction.
04Proof
Read one in full before you buy one.
Same format, same rubric, same length as the report you would receive. Nothing is hidden behind the price.
05Who buys it
Four readers, one document.
Founders raising
Investors search you before the first call. This is the page they land on, read as an analyst would read it.
Executives in transition
The record usually lags the career by one job. This is where the gap is, and what closes it.
Operators building a public presence
A baseline before you start publishing, so you can tell in ninety days whether it worked.
Anyone about to be searched
A board seat, a keynote, a funding round, a press cycle. Read the record before someone else does.
Founder X-Ray™
- Every section of the published rubric
- Personal Brand Score with 6 dimensions
- Reputation and sentiment read
- What AI assistants say when asked about you
- Authority and credibility signals, ranked
- 90 days of reading in your account
The report lives in your account and stays readable for 90 days. Inside that window you can export it to a PDF and keep the file, and the file does not expire when your access does. When the 90 days end, online access ends and our copy is deleted.
Secure processing · one-time payment
06Before you buy
Four things worth knowing.
Public professional record only
We read what is publicly published about your professional life. No private profiles, no data brokers, no inference about your personal life.
Sentiment read by source
One average across every source hides the thing that matters. We split it by source type and score the spread.
The assistant question
We ask five leading models the same question about you, through their APIs, and record the answers verbatim - including when they get it wrong, and when one of them has never heard of you.
Your report, your data
Nothing you submit is sold, shared or used to train models. The report is removed after 90 days.
Worth comparing
The Executive Package is this report in full, plus a full Company X-Ray, for $59 – less than the two bought separately.
See the Executive Package07Questions
About Founder X-Ray™.
No. It reads the public professional record – what you and others have published about your work. It does not access records, databases, or anything behind a login.
Then there may be nothing to sell you, and you will not be charged for it. A founder report is only produced if the public record reaches at least twenty-five distinct domains. Below that the report is never written and the full amount comes back automatically, without you asking. Above it, a thin record is the finding: the report tells you which absence costs you most and what the cheapest first move is.
No. A Founder X-Ray is sold to the person it is about and to nobody else. Checkout asks you to confirm, in its own unticked box, that the person named is you, and the order does not proceed without it. Separately, and whatever the product, no report of ours may be used to screen anyone for a job, credit, housing, insurance or any similar decision – that limit is in the Acceptable Use Policy rather than a suggestion.
It will tell you where it sits in search results, what is displacing it, and what realistically moves it. That is more useful than not knowing.
See what the world already knows about you.
~4 minutes from now you will have read it. No call, no onboarding, no subscription.
- One-time payment – no subscription
- Readable for 90 days
- Export to PDF, yours to keep
- Secure processing via Stripe