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Company X-Ray™

Your company, read from the outside in.

Everything your market can already see about you – positioning, competitors, brand, web, search, trust, technology and what AI assistants say – collected, cross-checked, scored and turned into a plan.

Price
$39
Sections
The full rubric
Ready in
~6 minutes
Access
90 days, PDF export

The version of your company that exists in public is the one buyers act on. Most founders have never read it end to end.

What you enter

~6 minutes
Company name
Meridian Robotics
Website
meridianrobotics.com
Anything else worth knowingOptional
Market, competitors, what you are worried about
That is the entire brief. Everything else is read from the public record.

01What it answers

Six questions you cannot answer from inside the building.

01What does the market think we sell, and is that what we sell?
02Which competitor is winning the comparison we keep losing?
03What do AI assistants say when someone asks about our category?
04Which pages are costing us deals, and which do not exist yet?
05Where is the gap between what we claim and what we can prove?
06If we only fixed one thing this quarter, what should it be?

02What arrives

What the report covers, in this order.

Not a dashboard and not a data dump. One document, opening with a summary and the score, then working through the rubric top to bottom and ending in a plan.

Company overviewWhat the business is, in the words the public record uses – not the words on your homepage.
Business profileModel, offer, pricing posture and where revenue plausibly comes from, reconstructed from public evidence.
Market positionThe category you are placed in, the axis buyers compare on, and where you sit on it.
Competitor landscapeFour to six named rivals, compared on the dimensions your buyers actually weigh.
Brand analysisConsistency of naming, description and claim across every source that describes you.
Website analysisStructure, clarity, conversion path, technical health, and the pages a buyer needs that do not exist.
SEO analysisWhat you rank for, what you should rank for, and who is holding the queries you want.
Digital presenceWhere you appear beyond your own site, how current it is, and what is dormant.
Customer perceptionReview platforms, forums and social sentiment read for pattern rather than for score.
Trust signalsThe evidence a cautious buyer looks for, present or missing: identity, security, terms, proof.
Technology stackThe fingerprints your site leaves, and what they tell a technical buyer about you.
AI visibilityWhat ChatGPT, Claude, Gemini and Perplexity say when asked about your category and about you.
Pricing and packagingWhether a buyer can find out what you cost without talking to sales, and how your published offer reads beside the ones they see immediately after.
Hiring signalsWhat you are building next, judged by the roles you are paying for rather than by the roadmap you publish.
Partnerships and integrationsWhat you plug into, which of those partners list you back, and what that leaves you for distribution.
Compliance and accessibility surfaceThe disclosures a customer, a procurement reviewer or a regulator expects to find on your site – there or missing.
Name and trademark protectionWhether you own your own name in the markets you trade in, or somebody else is already registered against it.
Growth opportunitiesUpside reachable with the business you already have, ordered by how much is in your control.
RisksStructural exposure already visible in the public record. Observations, not predictions.
Strategic recommendationsWhat we would do, in order, if this were our own position to defend.
90-day action planThree windows, sequenced. What pays back in two weeks, in six, and in ninety days.

03The score

Six dimensions. One number you can defend.

Each dimension is scored 0–100 against a published rubric, and the headline number is their plain mean. Run it again in ninety days and the two are comparable.

Brand

01

Is the company recognised, and is it recognised for the right thing?

Raises it – Consistent naming and description across owned and third-party sources, distinct category language, unaided recall in search behaviour.

Lowers it – Different descriptions of the business on different platforms, category vocabulary borrowed from competitors, a positioning nobody repeats back.

SEO

02

When someone searches the problem you solve, do they reach you?

Raises it – Coverage of non-brand category queries, technically clean and crawlable pages, internal linking that matches how buyers actually search.

Lowers it – Ranking only for your own name, comparison sites outranking you on your own category, pages with no title, description or structured data.

AI visibility

03

What do AI assistants say when someone asks about your category?

Raises it – Being named unprompted in category answers, sources the assistants cite, structured data and clear factual pages they can quote.

Lowers it – Being absent from category answers, being described from a competitor's framing, being confused with a similarly named company.

Trust

04

Would a cautious buyer feel safe transacting with you?

Raises it – Verifiable identity, security and compliance evidence, real reviews across more than one platform, clear pricing and terms.

Lowers it – No named team, no address, thin or single-platform reviews, missing legal pages, claims with nothing behind them.

Market position

05

Where do you sit against the alternatives a buyer is also reading?

Raises it – A defensible difference stated in your own words, strength on the axes buyers compare, presence in the comparisons they read.

Lowers it – A crowded middle, feature parity described in generic terms, absence from the comparison content that decides the deal.

Growth potential

06

How much upside is reachable without changing the business?

Raises it – Large addressable demand you do not yet capture, obvious unbuilt pages and channels, high-intent queries with weak incumbents.

Lowers it – Demand already captured, saturated channels, upside that depends on a new product rather than better execution.

Read the full rubric

04Proof

Read one in full before you buy one.

Same format, same rubric, same length as the report you would receive. Nothing is hidden behind the price.

Read the Tesla sampleAll seven samples

Automotive & energy

Tesla

Company

Category-defining brand, thinning narrative control.

Intelligence Score79/100
1,842 sources readRead report

Illustrative demonstration, not a real assessment.

05Who buys it

Four readers, one document.

Founders and CEOs

You know the inside of the business perfectly. This is the only view you cannot produce yourself: the outside.

Marketing leads

A diagnosis before a plan. Which of brand, search, content or trust is actually holding the number back.

Investors and corp dev

A fast, consistent outside-in read on a target, produced the same way every time so two companies are comparable.

Boards and advisors

Something specific to react to. Twelve pages of evidence beats an hour of opinion.

Company X-Ray™

$39one-time
  • Every section of the published rubric
  • Company Intelligence Score with 6 dimensions
  • Competitor landscape, 4–6 named rivals
  • AI visibility check across major assistants
  • 90-day action plan, sequenced by impact
  • 90 days of reading in your account

The report lives in your account and stays readable for 90 days. Inside that window you can export it to a PDF and keep the file, and the file does not expire when your access does. When the 90 days end, online access ends and our copy is deleted.

Generate this report

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06Before you buy

Four things worth knowing.

Nothing to install

No analytics access, no tracking code, no accounts to connect. We read what your market reads.

Every claim sourced

Each finding names the evidence behind it and how confident we are. Thin evidence is labelled thin.

A rubric you can audit

The score is the plain mean of six published dimensions. Nothing is weighted behind your back.

Finished on arrival

No follow-up call, no upsell, no retainer. You buy a report and the transaction is over.

Worth comparing

The Executive Package is this report in full, plus a full Founder X-Ray, for $59 – less than the two bought separately.

See the Executive Package

07Questions

About Company X-Ray™.

Yes. The analysis reads public information, so competitors, acquisition targets and portfolio companies are all valid inputs. Reports about a company are not restricted to the company itself.

Then you may not be able to buy one, and you will not pay for it. A company report is only produced if the public record reaches at least forty distinct domains. If it does not, the report is never written and the full amount is refunded automatically, without you asking – you see the charge and then the refund. Above that floor a thin record is itself the finding, and the report says which gap costs you most to leave open.

It runs at the moment you request it. Search results, reviews, technology fingerprints and assistant answers are all read live rather than pulled from a cache.

If you name them, yes. If you do not, we identify four to six from the category evidence and tell you which ones your buyers are actually reading about.

See what the market already knows about you.

~6 minutes from now you will have read it. No call, no onboarding, no subscription.

Generate report – $39Read the sample first
  • One-time payment – no subscription
  • Readable for 90 days
  • Export to PDF, yours to keep
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